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Archive for October, 2006

Forrester: Most Online Households Buy via Web

23 Oct 2006

Some 75 percent of the 80 million U.S. online households have made purchases online, according to a new report from Forrester Research.

More than two-thirds of U.S. online households have made an online purchase within the previous three months, writes Internet Retailer, citing a Forrester report. Some 19 percent of web shoppers spent $500 online in the previous three months, 16 percent spent $250-$499, 26 percent spent $100-$249, and 39 percent spent up to $99, according to Forrester.

Those who spent at least $500 in the previous three months comprise about 10 percent of the U.S. online population. Online commerce, excluding travel and auctions, is expected to exceed $270 billion by 2011, Forrester estimates.

News Source: http://www.marketingvox.com

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Google Nearly Doubles Q3 Profit, Revs Up 70 Percent

20 Oct 2006

Google’s third-quarter profits nearly doubled from last year as revenues increased 70 percent, reflecting its growing advantage over rivals. Google’s results were in stark contrast to those of closest online-advertising rival Yahoo, which earlier this week reported a 38 percent drop in third-quarter profit.

Google announced on Thursday that it earned $733.4 million, or $2.36 per share, in the third quarter, 92 percent more than the year-ago quarter’s $381.2 million, or $1.32 per share, reports the Associated Press. Excluding employee stock compensation expenses, Google would have earned $2.62 per share, 20 cents more per share than analysts’ expectations.

Third-quarter revenue totaled $2.69 billion, a 70 percent increase from $1.58 billion in 3Q05. After deducting commissions paid to ad partners, revenue totaled $1.86 billion, or about $50 million more than analysts’ expectations.

Google said 60 percent of ad revenues came from its sites, and 39 percent from its AdSense partners, writes the Mercury News. In 3Q05, Google said 56 percent of its advertising came from its own sites. International revenues constituted a greater proportion of Google’s sales, increasing to 44 percent in the third quarter, up from 39 percent for the same period in 2005.

Google share passed the $454 mark in after-hours trading, after gaining $6.75 to close at $426.06 before the release of the third-quarter results.

News Source: http://www.marketingvox.com

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NetRatings: Google’s Search Share Lead Growing

20 Oct 2006

Nielsen/NetRatings on Thursday reported September data for the top U.S. search providers. Google led not only in share of searches but also in year-over-year growth.

An estimated 2.8 billion search queries were conducted at Google search, accounting for 50.0 percent of all search queries conducted during September, according to NetRatings. Moreover, growth in the number of Google searches from Sept. 2005 was 24 percent - twice the rate of searches conducted at second-place Yahoo, which accounted for 23.4 percent of Sept. searches with 1.3 billion.

The two leaders were followed by MSN/Windows Live Search in third with 9.2 percent of searches, or 519 million - 12 percent less than last Sept. AOL was in fourth place with 6.3 percent search share and nearly nine percent fewer searches year over year.

With the second-highest rate of year-over-year growth was Ask.com, accounting for 2.7 percent of Sept. searches at 152 million - 19 percent more than Sept. 2005.

Source: http://www.marketingvox.com

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Google Profit nearly Doubles

Google’s third-quarter profit nearly doubled from a year ago as sales of keyword-related advertising continued to grow for the world’s top Web search engine.

“Business is very, very good here at Google. We had an excellent quarter in all respects, especially in international,” Google Chief Executive Eric Schmidt said in a conference call Thursday after the results were released.

During the quarter, Google saw strong user growth and improvements in search quality and ad sales, Schmidt said.

The news sent Google’s stock up shares rising nearly 8 percent to $459.51 in after-hours trade, after closing at $426.06. The earnings announcement was made right after the market closed.

Net earnings for the quarter ended Sept. 30 were $733 million, or $2.36 a share, including one-time items such as stock-based compensation, compared with $381.2 million, or $1.32 a share. Excluding those items, earnings were $812 million, or $2.62 a share.

Total revenue for the third quarter rose 70 percent to $2.69 billion, compared to $1.58 billion a year ago. Excluding traffic acquisition costs, or commissions paid to content partners, revenue was $1.87 billion.

Analysts polled by Thomson Financial were expecting Google to post earnings per share of $2.42 excluding items, and revenue of $1.81 billion excluding traffic acquisition costs.

Paid search represents nearly all of Google’s revenue.

Last week, at the start of the fourth quarter, Google sent shock waves through the industry when it said was purchasing popular video-sharing site YouTube for $1.65 billion in stock.

“We’re relying on the Digital Millennium Copyright Act as it is being imposed by law. There are not a lot of shades of gray in how it works,” he said. “If you operate under this, companies have safe harbor. We do our very best to implement it as it is prescribed…It’s the law of the land and we absolutely operate by it.”

On Tuesday, Yahoo reported disappointing third-quarter results. Ranked second in Web search, Yahoo cited lower than expected ad sales from some of its large advertisers, in posting net income that dropped by nearly a third from a year ago. To offset the bad news, Yahoo said its delayed search advertising platform “Panama” was finally live.

It was the latest, and biggest, of a series of deals Google has made recently, including one in August with News Corp.’s MySpace. Google guaranteed it would pay $900 million over three years in exchange for being the provider of Web search and advertising listings on the popular social network.

Schmidt said the YouTube deal represented “the ultimate partnership.” Schmidt was asked by an analyst during a question-and-answer session whether he was concerned about YouTube being sued by big media companies over copyright violations because users have been known to post TV and other content without permission.

Google has about 44 percent of the U.S. search market share, up from 37 percent a year ago, while Yahoo’s market share has declined to 28.7 percent from nearly 30 percent a year earlier, based on Internet users, according to ComScore.

Nielsen/NetRatings says Google accounts for half of all Web searches in the U.S.

Not only does Google receive more Web searches and more search users, but it is able to make money from those searches much better than its closest rival.

Google’s U.S. ad revenue growth rate is expected to rise nearly 65 percent from last year, while Yahoo’s will grow only 17.5 percent, according to eMarketer. Google will garner one-quarter of the U.S. Internet ad revenue as opposed to the 18 percent Yahoo is expected to pocket.

Mark Mahaney, an analyst at Citigroup, praised Google’s results, saying they were “extremely strong, indicating a still robust search market, market share gains, and excellent execution.”

News Source: http://news.zdnet.com

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Yahoo Profit Falls, Net Sales Up

19 Oct 2006

Yahoo’s profits fell in the third quarter, and the company said growth would remain slow both for both display and search advertising.

CEO Terry Semel is quoted by the New York Times as saying in a conference call with investors: “I am not satisfied with our current financial performance and we intend to improve it. We are not exploiting our considerable strengths as well as we should be and we are committed to doing better.” He cited increased competition for lower-priced advertising, pull-backs from major advertisers in several industries.

Yahoo’s third-quarter profit fell 37 percent, despite higher ad sales and because of stock options costs and higher expenses, writes MarketWatch. Yahoo’s Board also authorized a repurchase of up to $3 billion worth of its common stock over the next five years. Net income for the third quarter fell to $158.5 million, or 11 cents a share, from $253.8 million, or 17 cents, a year ago (when like most tech firms Yahoo didn’t include option costs on its income statement).

Those results matched the average estimate of analysts. Net sales rose 20 percent, to $1.12 billion, in line with its reduced forecast. U.S. sales rose 14 percent; international revenue was up 29 percent.

For the fourth quarter, Semel said display ad sales are expected to increase only as fast as the overall online market. In search advertising, he predicted only 5 percent revenue growth. Semel said Yahoo would focus on three areas: narrowing the search-revenue gap between Yahoo and Google; extending its lead in display ads; and expanding into new areas, such as social networking and video.

News Source: http://www.marketingvox.com

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