Bhupendra Kunwar Blog

1. Download SEF Extension
   http://www.artio.cz/en/joomla-extensions/artio-joomsef
   http://www.artio.cz/en/downloads/joomla-extensions/artio-joomsef-1-4-0/download
2. Install SEF extension
   i) Login to Joomla Administration Panel (http://www.yourdomain.com/administrator/)
   ii) Installers > Components > Upload the package file (downloaded zip file)
   
   
3. Customize the links
   i) Edit the file /joomla installation dir/components/com_sef/joomsef.php and
   ii) Comment the following line of php code:
   if (isset($sefConfig->excludeSource) && $sefConfig->excludeSource && $sefConfig->reappendSource & isset($Itemid)) {
   $sefstring .= (strpos($sefstring, ‘?’) !== false ? ‘&’ : ‘?’).’Itemid=’.urlencode($Itemid);
   //$URI->anchor .= (($URI->anchor) ? ‘-’ : ”).urlencode(’ii’.$Itemid
   }
   
   
4. To Edit the links manually from the Joomla panel, go to Components > ARTIO JoomSEF > View/Edit Custom Redirects

23 Mar 2007

Web search leader Google showed a marked acceleration in U.S. market share gains in February, online audience measurement firm ComScore Networks said on Wednesday.

Google’s share of the U.S. Web search market grew to 48.1 percent in February from 47.5 percent in January, the monthly survey showed. The company had gained just 0.2 percentage points, from 47.3 percent, from December to January.

Google has experienced surging growth in its share of the U.S. search market over the past two years, according to ComScore data. In January 2005, Google had 35.1 percent of that business, compared with 31.8 percent for Yahoo. In January 2006, Google had a 41.4 percent share.

Yahoo, Google’s closest rival in Web search, had 28.1 percent of the U.S. market in February, the same as in January, while Microsoft’s share dipped to 10.5 percent from 10.6 percent, according to ComScore.

IAC/InterActiveCorp’s Ask.com saw its share slide 0.2 percent to 5.0 percent in February. Time Warner’s network of Internet properties, which includes AOL, dipped 0.1 percent to 4.9 percent.

The ComScore statistics showed Google users conducted 3.3 billion of the 6.9 billion Web searches performed by U.S. consumers, followed by Yahoo with 2 billion and Microsoft with 730 million.

News Source: http://news.com.com/

23 Mar 2007

Google is testing, on a limited basis, a pay-per-action ad form that ties publisher payment to a specific action by those who click the ad, reports ClickZ.
Advertisers define the action - an actual sale, signing up for more information or something else - and the publisher on whose site the ad appears would be paid only when that action is completed. Though that means publishers don’t get paid as frequently as in pay-per-click ads, the PPA model usually results in higher single payments.

Publishers will have more flexibility in choosing the ads that run and in encouraging visitors to take action on the ad. That sort of encouragement has been forbidden by Google as part of the AdSense terms of service (TOS) for other ads.

Michael Arrington at TechCrunch points out that a move to PPA model lowers advertisers’ potential exposure to click fraud, since they would only pay when a specific action is taken and not when an ad is clicked (a click is easily automated). He also predicts that this will have a severe and negative impact on ad networks already operating on a PPA model simply because they can’t compete with Google in terms of scale of reach.

Arrington also catches a smaller announcement in the Google AdWords blog post announcing the PPA test. Google will begin testing in-text ads, similar to those already offered by Intellitext and others. When visitors to a site running these sorts of ads mouse over the linked text, a box appears with the ad displayed along with “Ads by Google” text.

This would be the first ad offering by Google to break out of the separate ad box and into the text of the site’s content.

News Source: http://www.marketingvox.com