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Google search market share picks up in February

23 Mar 2007

Web search leader Google showed a marked acceleration in U.S. market share gains in February, online audience measurement firm ComScore Networks said on Wednesday.

Google’s share of the U.S. Web search market grew to 48.1 percent in February from 47.5 percent in January, the monthly survey showed. The company had gained just 0.2 percentage points, from 47.3 percent, from December to January.

Google has experienced surging growth in its share of the U.S. search market over the past two years, according to ComScore data. In January 2005, Google had 35.1 percent of that business, compared with 31.8 percent for Yahoo. In January 2006, Google had a 41.4 percent share.

Yahoo, Google’s closest rival in Web search, had 28.1 percent of the U.S. market in February, the same as in January, while Microsoft’s share dipped to 10.5 percent from 10.6 percent, according to ComScore.

IAC/InterActiveCorp’s Ask.com saw its share slide 0.2 percent to 5.0 percent in February. Time Warner’s network of Internet properties, which includes AOL, dipped 0.1 percent to 4.9 percent.

The ComScore statistics showed Google users conducted 3.3 billion of the 6.9 billion Web searches performed by U.S. consumers, followed by Yahoo with 2 billion and Microsoft with 730 million.

News Source: http://news.com.com/

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Google Tests Pay-per-Action and In-Text Ads

23 Mar 2007

Google is testing, on a limited basis, a pay-per-action ad form that ties publisher payment to a specific action by those who click the ad, reports ClickZ.
Advertisers define the action - an actual sale, signing up for more information or something else - and the publisher on whose site the ad appears would be paid only when that action is completed. Though that means publishers don’t get paid as frequently as in pay-per-click ads, the PPA model usually results in higher single payments.

Publishers will have more flexibility in choosing the ads that run and in encouraging visitors to take action on the ad. That sort of encouragement has been forbidden by Google as part of the AdSense terms of service (TOS) for other ads.

Michael Arrington at TechCrunch points out that a move to PPA model lowers advertisers’ potential exposure to click fraud, since they would only pay when a specific action is taken and not when an ad is clicked (a click is easily automated). He also predicts that this will have a severe and negative impact on ad networks already operating on a PPA model simply because they can’t compete with Google in terms of scale of reach.

Arrington also catches a smaller announcement in the Google AdWords blog post announcing the PPA test. Google will begin testing in-text ads, similar to those already offered by Intellitext and others. When visitors to a site running these sorts of ads mouse over the linked text, a box appears with the ad displayed along with “Ads by Google” text.

This would be the first ad offering by Google to break out of the separate ad box and into the text of the site’s content.

News Source: http://www.marketingvox.com

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Late Surge in Online Holiday Retail Sets Records

18 Dec 2006

Online shoppers set a single-day spending record last week - and broke it two days later - while holiday season spending is so far up 25 percent from last year, according to comScore.

During the first 45 days of the holiday season (Nov. 1 - Dec 15), total online retail (non-travel) spending reached $19.5 billion, a 25-percent increase from the $15.7 billion in during the corresponding period in 2005. And on Monday, Dec. 11, consumers set a single-day record for online spending with $661 million - and two days later broke that record with $667 million spent online.

“The growth rate of online retail spending accelerated during the latter part of last week, with sales on Friday, December 15, growing 38 percent versus the corresponding day last year,” said Gian Fulgoni, chairman of comScore Networks. “This demonstrates consumers’ willingness to rely on retailers’ late-season shipping guarantees.”

The growth rate versus a year ago accelerated toward the end of the week, demonstrating that consumers are continuing to shop online later this season.

“Retailers have been aggressive this year with their online marketing efforts, targeting consumers with early-season promotions,” said Fulgoni. “And now they’re looking finish off the season strong by tempting consumers to continue shopping online later, with guarantees of on-time delivery for items purchased as late as December 18.”

News Source: http://www.marketingvox.com/

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B2B Marketing Budgets, Especially for Online, to Grow in 2007

14 Dec 2006

Some 75.6 percent of B2B marketing executives say they plan to increase their online budgets next year, according to BtoB Magazine’s 2007 Marketing Priorities and Plans survey of 569 B2B marketing executives.

Moreover, 62.7 percent of B2B marketing execs plan to increase their overall marketing budgets in 2007, up slightly from the 60.7 percent who said so in 2006. BtoB’s survey also found that customer acquisition is the primary marketing goal for 2007 (62.3 percent of survey respondents), followed by brand awareness (19.5 percent) and customer retention (11.0 percent).

The largest share of online marketing budgets (31.7 percent) will go toward website development, according to BtoB’s survey. Email follows with 21.8 percent, search with 18.7 percent, and webcasts at 8.8 percent. Banner advertising will receive only 5.9 percent of B2B online marketing budgets, and sponsorships 5.5 percent.

Online video is expected to receive 2.7 percent of the online marketing budget in 2007. Blogs, RSS, product listings and lead-generation programs will together account for 4.9 percent.

Overall, some 50.2 percent of B2B marketers said they plan to increase spending on direct mail next year, and 44.1 percent said they plan to increase spending on events. Print, broadcast and outdoor advertising budgets will not be significantly upped in 2007, according to the BtoB survey.

News Source: http://www.marketingvox.com

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Online Travel Spending to Hit $128B in 2011

16 Nov 2006

A new report by JupiterResearch estimates that $128 billion in travel will be spent online in the United States in 2011. The study, titled “US Travel Forecast, 2006 to 2011,” also predicts that 38 percent of travel revenue will be made online in 2011. Higher fares and more people flying will be the main drivers of the increase in total online air travel revenue, which will grow from $49 billion this year to $72 billion by 2011, according Jupiter.

“Online travel revenue will continue to grow strongly from $85 billion in 2006,” said Diane Clarkson, analyst at JupiterResearch and lead author of the report. “Factors that will spur online spending are greater consumer wallet share, increasingly sophisticated products available online, and improved online compliance in business travel.”

The report also predicts that hotel reservations will continue to move away from the telephone, as more customers make their reservations online.

News Source: http://www.marketingvox.com

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Web reaches new milestone: 100 million sites

1 Nov 2006

Are your Web surfing fingers getting tired?

There may be a reason. Netcraft, an Internet monitoring company that has tracked Web growth since 1995, says a mammoth milestone was reached during the month of October.

“There are now 100 million Web sites with domain names and content on them,” said Netcraft’s Rich Miller.

“Within that, there are some that are busy and updated more often, and that represents the active sites, which are at about 47 or 48 million,” he said.

Bloggers, small businesses, and simplicity have combined to create the dramatic growth of sites, much of it just in the past two years.

“The bottom line is it’s much easier to create a Web site nowadays, and it’s much easier to make money with a Web site,” said Miller.

Netcraft uses the domain name system to identify Web sites, check how many of them are in a particular location, such as what operating system and Web server software they’re running, and then publishes its information in a monthly report.

There were just 18,000 Web sites when Netcraft, based in Bath, England, began keeping track in August of 1995. It took until May of 2004 to reach the 50 million milestone; then only 30 more months to hit 100 million, late in the month of October 2006.

Netcraft says the United States, Germany, China, South Korea and Japan show the greatest Web site growing spurts.

Today there are seemingly endless Web sites for shopping, social networking, and, of course, sleaze.

But what was the subject of Web site number one in 1989?

“When the Web was started, it was started as a mechanism for sharing high energy particle physics data,” said Professor Rebecca Grinter of Georgia Tech’s College of Computing.

The creator of that Web site, Tim Berners-Lee, wanted experts to be able to share data on particle smashing, even if they weren’t at CERN in Switzerland where he was doing research. CERN, in Geneva, is the European Organization for Nuclear Research.

Research facilities and universities soon started seeing benefits of this new tool for things as lofty as nuclear physics and as mundane as sharing restaurant recommendations.

Even today CERN proudly proclaims on its home page, “The world’s largest particle physics laboratory, where the Web was born!”

It did not take long for this technological baby to flourish.

“As is true of many things, if you teach a lot of students how to do something, these students go somewhere, and around ‘96, lo and behold, you see this much more significant transition of the Internet,” said Grinter.

Soon, a Web “explosion” took place when businesses realized they could use the Internet to make money.

“Web sites begin to be incorporated into advertising. So that just sort of raises the awareness of the general public,” said Grinter.

And by the mid-’90s the cost of personal computers had fallen enough so that the Internet began entering peoples homes and schools as well as their workplaces.

The cost, and the complexity of creating Web sites have both diminished since the beginning of the 21st century.

Computer users no longer have to be experts in HTML, or hypertext markup language, to be masters of their own Web sites.

“There have been price wars going on in both the domain name and Web hosting industries for some time now, and as a result it’s very affordable to create your own Web site, and the tools, the software being offered by these companies are much better,” said Miller.

Blogs and social networking sites link family, friends and experts in just about everything.
Bond and belong

“What we’ve seen is people finding interesting new ways to use the Web to showcase their information and their expertise; particularly in niches in all kinds of subjects where it’s really just opened the door to new uses of the Web,” said Miller.

Whether it is sharing photographs on Flickr.com, showing off an amateur video on YouTube, or looking for a mate on Match.com, Web sites have also become a way to bond and belong.

“The history of humanity is the history of being part of a group, having a group mentality, and the Internet makes a whole other set of those groups possible,” said Grinter. “And they don’t have to be physically proximate to you, you can create content for people who are physically distant,” she said.

So will a URL someday be as common as a birth name and a Social Security number?

For some celebrities, it already is. Angelina Jolie and Brad Pitt registered domains for all three of their children.

And in both the business world and the social scene, a Web site is now an identifier almost as common as a phone number or an e-mail address.

“The Web has gone from being a very straightforward thing where you put some text and perhaps some images, to being this incredibly powerful medium in and of itself. You can engage so much more dynamically, and so many more people are doing so many more things. And who knows what will come about tomorrow?” said Grinter.

News Source: http://www.cnn.com

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Uttaranchal – Hill State, Hill Representation?

Uttaranchal was carved out as a hill state to safeguard the interested of the Hill people. Uttaranchal got statehood on 9th Nov 2000 marking the 11th hill state of Indian Republic.

In more than 5 years of journey, the interests of the Hill people couldn’t be established. If the 84th constitutional amendment that deals with the restructuring of the legislative assembly seats on the basis of population goes live, the plains will dominate the representation of the Hill state “Uttaranchal”.

Dehradun, Udham Singh Nagar and Haridwar constitute a larger part of the Uttaranchal population. Currently the Hill districts of Uttaranchal represent 40 seats while the plains 30. However, with the new amendment in place, the distribution of seats will be exactly reversed. Dehradun, Udham Singh Nagar, Haridwar and Nainital will represent 40 seats while the remaining 9 hill districts represent only 30 seats.

Current Legislative Assembly seats in Uttaranchal

Uttarakashi- 3
Chamoli – 4
Pithoragarh – 5
Bageshwar- 3
Tehri- 6
Almora- 7
Pauri- 8
Champawat- 2
Rudraprayag- 2
Dehdradun- 9
Nainital- 5
Udham Singh Nagar- 7
Haridwar- 9
———————

Total- 70

New Legislative Assembly seats distribution in Uttaranchal would be

Uttarakashi- 2
Chamoli – 3
Pithoragarh – 4
Bageshwar- 2
Tehri- 5
Almora- 2
Pauri- 2
Champawat- 2
Rudraprayag- 2
Dehdradun- 11
Nainital- 6
Udham Singh Nagar- 10
Haridwar- 12
————–

Total- 70

How fair it would be with a Hill state? The demand for having a Hill state would then make no sense. In the Uttaranchal movement, people had demanded a hill where peoples’ rights over rivers, land and forests would be safeguarded, and development would actually mean livelihood and stateliness for the common man and woman living in the remotest village of Uttaranchal.

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